Why does Koodo offer special deals to certain customers???

Hi there,

it seems that the reason it is individualized is due to customer eligibility. What the eligibility is for certain promotions however, is a decision on Koodo’s corporate side of things and would be an automated process. But it could really be anything that makes someone eligible. Why a rep would “play dumb” is because they don’t control the credits or know what everyone has at any given time. They would only know if they see it on the account, so it’s not on them as they would have no idea. You could always attempt to reach out to their loyalty department via a call back and see if it amounts to anything, as they would be the ones to add promotions to an account, not a regular rep. I’ll also include where I found the info for eligibility (from Koodo terms of service)

I hate this practice as well.  They call it personalized but really it is to maximize their revenue based on how likely we are to leave or spend. In a way I feel like it is a form of discrimination.

I noticed other companies in other industries do the same.  For example, the McDonalds apps give different amounts of discounts based on how often or how recently you have ordered from them.

WIth Koodo, I feel the algorithm they use to discern who gets what promo is more complex to decipher.

I agree it is a form of price discrimination, but just like age related price discrimination it is tied to discounted rates, which seem more universally acceptable.

For example, children and seniors tend to get a discounted rate.  But everyone else is charged general pricing.  This can be similarly viewed here, where specific criteria generates a special promo discounted plan.  

It is sneaky but effective.

Differences in promotions are widespread. RBC & TD is doing the samething with their account and credit card. At the end of the day, they are  business designed to make money. They aren’t  non-profit organizations that serve a higher societal purpose.

In your case, I would monitor their website and promotion monthly. Some promotions actually were available existing customer.

I appreciate the conversation so thank you to everyone who has contributed.

Look I get it, these companies do what they do in order to make money as they are a business after all. Yes as a consumer I have the right to “shop around” and I hear this sentiment quite a lot.  It seems like the popular opinion out there for consumers looking to get the best deal possible. But I have to ask the questions, to what end?? Am I expected to change providers every 6 months? 8 months? 12 months? in order to chase a price? I was with Fido for 25 years and I recently switched over to Koodo because I took advantage of a better deal and then 4 months later they raised the price on the plan. Do I leave Koodo after 6 months? Besides this strategy usually only works if you don’t have a contract (BYOD). 

I know Koodo have competitive deals on smartphones and plans because other customers talk about them online but for some reason Koodo has decided that not all customers can gain access to them and the reason is 100% RANDOM to me. Usually with price discrimination you can understand the logic behind it. Student/Senior discounts - based on age. Travel industry - based on time. Price discrimination has absolutely no place here. Run a promotion allow all qualifying customers to gain access to it. These games that they play with pricing is absolutely ridiculous!