I would like to bring into question the ethics of koodo selling 5g tech when they don't have the supporting infrastructure. Especially these +5g and ultra 5g phones which come at a substantially higher price tag then the 4g tech that they have the infrastructure for. I feel like this is wrong. The new generation of phone are a lot more expensive because of the 5g tech that their customers can't even use on their networks. It feels like theft to me.
The options as I see it are to A. Not sell 5g capable phones which would mean losing customers, B. Selling those phones at a lower price because they cannot offer the capability.
I think that would actually bring more customers in. And one might think that this would cause a large loss to the company, but phones are marked up so insanely high that I really don't think it would hurt them. As an example the last time I bothered looking into it was with the Samsung s7 which had a manufacturing cost of $450 but being retailed at over $1000 when it was new. Now these new phones are retailing at over 2k and I sincerely doubt that manufacturing costs have increased much at all. I think the company could bare the impact of selling these phones closer to the at cost value and make up for that loss with the increased number of customers they would get from selling these new gen phones cheaper then the competition. This would also have the added benefit of driving the retail prices down in general as other companies would have to compete with a lower price point.
Option C is to get more money out of telus and build the infrastructure.
Now I doubt they would do anything like this because they are a large greedy company that is a subsidiary of an even larger more greedy company that practically has a strangle hold monopoly on the telecommunications industry in Canada, but I think they should consider something like this.