When getting a new phone, if you choose the large tab its $15 extra a month. Instead of that, add $15 x 12 mths = $180 to the tab, therefore an expensive phone becomes more affordable. Keep the internet rate the same if u go over your limit , or increase them for more profit. You can be creative and use the term .gift with purchase" and give the customer a $200 prepaid Visa GC on a 1 year term with the large tab for more savings on the phone, and set a penalty they have to pay you, if they cancel within a year (the contract is on the prepaid visa GC and NOT a term commitment, therefore its legal). I think its a win-win for you and the customer's monthly bill.