The new Wireless Code of Conduct, once it comes into effect will force some major changes. I think Koodo should be proactive here and earn some good will. The current tab system will have to change anyway due to the new rules. For far too long, Canadians have been conditioned to expect a free (or near free) phone. So few of us purchase phones outright, because there isn't much incetive to do so. Koodo offers us a 10% discount on our bill, which is fair under the current tab structure, as it's the exact amount of the subsidy. But, more and more customers are asking for a tab increase. Under the new regulations, Koodo will not be allowed to collect on the tab past 2 years so in order for Koodo to increase the tab, Koodo will have to restructure how the tab is paid off. This is what I propose: 1. Increase monthly plan discount to 25% for those with zero tab balance. You already offer this discount to National Grocers employees. 2. Advertise separate pricing on each plan based on tab amount (or 1 year/2 year commitment). Major European carriers have switched to this model after their governments barred contracts over 2 years. Most customers will still opt for the more expensive plans as the outright price of most smartphones is fairly high. I feel that a solution like this would be fair to both Koodo and its customers.