Looking across companies, most hAve developed strategies to keep customers from switching to another company after the contract has expired. With that in mind, let's take a look at recent cell phone contract changes. The max allowed time has been set by law to 2 years. When koodo thought of the tab and no contract, the environment wasn't so. The above 2 reasons combined, makes koodo a rather weak company in customer attraction and retention. So? Let's revise the tabs! Something that defines koodo the most and make it a brand new idea. I was a fido customer, fido has fido dollars which from my experience was a great success. My "reverse tab" strategy will mimic this fido dollar but even further, fixes the no.1 frustration with the fido dollar - new customers doesn't get much. Reverse tabs will start at with a 2 year contract. It will pay off the phone within 1 year. The remaining balance 1 year will be counted as tabs towards the next phone!!! In addition, all rest will be the same as a regular tab, so if the customer leaves koodo early, the phone cost is prorated the same way as a regular 2 year tab. This can be koodo's next big thing especially as phones are getting increasingly expensive. Contact me for details regarding this strategy.