It would be nice to see a company let consumers build their own plan from a list of options. For instance, allow people to pick 200 nation wide minutes with 6gb of data and have a priced accordingly. Right now if you want that much data, you would get a lot of daytime minutes as well or it would be unlimited. The prices would still be set by the carrier, but what we want from the plan would be chosen by the consumer. Some people would even like unlimited calling and only 250mb of data. Right now people are allowed to pick there tab size and it would be nice to be able to pick what you want from your plan as well.