Koodo should use the power of its community to give discounts to Koodo users to purchase prepaid American service plans when visiting the US for longer periods. That way, instead of having Koodo purchase the airtime and resell it to Koodo users, Koodo subscribers can just purchase SIM cards from an American cellular provider, and the associated relationship can give us discounts for that purchase. So for instance, if I have a Koodo account, I can go to AT&T's website, purchase a prepaid plan at a discount, and part of that purchase can be rebated back Koodo for providing AT&T with the customer. Call it customer cellular companionship. The reverse can happen if an AT&T customer visits Canada for an extended period.