My main concern every month is going over my data limit. When I'm out with friends and taking photos, it's a hassle to have to wait all day to update a status via the facebook app because my data is not unlimited. I always have to wait until I get home in order to use my wifi. I believe that Koodo is one of, if not the, only phone companies that does not offer unlimited data use. Even baby companies such as Wind and Public Mobile, companies with sub par service, offer unlimited data for a reasonably cheap rate. I think the idea of having data be unlimited for a flat price a month is better than a pay as you use feature, which is what I have now. The idea for a pay as you use feature is good, but is a little pricey for someone who originally signed up with Koodo for their amazing service at cheaper rates. This still holds true, as I have been with Koodo for 3 years, never had any issues whatsoever. The only thing that would make my Koodo experience even better was to not have to worry about my data usage while I am out.