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Simplify Plans and separate out Device Loans! Koodo is better than most, but going in the wrong direction...


I think we can all be served by SIMPLE plans (let's just skip all this TAB s, m, l stuff, we get it, you give use credit for hardware and we need to pay you back). My suggestion for plans: SMALL $XX/mo - medium talk minutes - all phone features - no data MEDIUM $YY/mo - unlimited talk - all phone features - some data (250MB?) LARGE $ZZ/mo - unlimted talk - all phone features - lots of data (5 gigs?) Then, depending on what device you want, that's an extra $XYZ per month, and if you want to cancel your plan early, you owe the balance outstanding. I feel like this is where Koodo started out, but things are trending towards complicated, convoluted pricing with tabs, BYOD discounts, and artificially inflated monthly contracts. ... oh yeah, and make them cheaper. ;o)

11 replies

Just do away with the tab all together, put price of phone on bill over 24 months. Now they're free to do what they want with their plans.
Userlevel 6
Marcus Fenix wrote:

Just do away with the tab all together, put price of phone on bill over 24 months. Now they're fr...

I'd give this 25 stars if I could as it's exactly what we've needed from the get go! Can't agree more!
I just hate that they muddy the waters by including tab/balance/whatevers into the plan price. Charge what you need to and let the customer decide what they want and where to get it.
Userlevel 2
Jordan wrote:

I just hate that they muddy the waters by including tab/balance/whatevers into the plan price. C...

Agreed. It could be so much simpler then having tabs that require an additional monthly fee, as well as qualifying plans (large tab). Koodo could so easily just not offer any subsidies at all and just have cheap plans. Nobody is doing this currently and it would differentiate Koodo quite a bit. Or as Marcus suggested, just ditch the tab altogether and split the device up equally over 24 months. The way it is now, with all the carriers essentially doing a variation of the same subsidy (tab) system, gives the consumer no real choice, it's apples or apples for the most part.
Userlevel 6
Jordan wrote:

I just hate that they muddy the waters by including tab/balance/whatevers into the plan price. C...

Once again, completely agreed!
Userlevel 7
Badge +4
Or just do what the car dealers do and offer financing separately. Sign up for any plan you want and finance the phone over your chosen term.
Userlevel 2
Timo Tuokkola wrote:

Or just do what the car dealers do and offer financing separately. Sign up for any plan you want...

another great idea imo
Timo Tuokkola wrote:

Or just do what the car dealers do and offer financing separately. Sign up for any plan you want...

Yes indeed!
Userlevel 6
Timo Tuokkola wrote:

Or just do what the car dealers do and offer financing separately. Sign up for any plan you want...

Are you listening Koodo? All these are great ideas, and would [i]finally let BYOD customers NOT feel like they're paying for other customers' phones!
@Timo - Totally agree - separate the cost of the phone from the plan - it's way more transparent. It's interest free financing - people love interest-free financing. Bring your own device: you just pay the base monthly. (Please adjust the prices down 10% though) Get a $700 iPhone for $200, finance $500 over 2 years, add $20.83 per month onto bill. Buy a $300 Nexus 4 for $150, finance 150, that's only $6.25 added to your monthly bill. Fair and transparent. Versus what all the carriers seem to be doing right now by inflating prices massively, then offering a BYOD 'discount'. It's backwards.
I remember my first tele. # from 1948, told the operater who you wanted and mo. end a bill for $ 1.85 came in the mail.... piece o cake

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