So many companies offer bonuses to new customers .gift cards, special rates, etc.) But rarely is anything given to customers who have been loyal to a company for many years. My idea is the loyalty bonus for people who have stayed with koodo through their entire contact and will renew for a new contract. Just small thank you such as 40$.gift cards, free phone cases, bonus prices on data,etc. My theory is why stay with you if company X is giving me incentives to switch to them there should be at least a small incentive to stay loyal to you.