Most plans start with, and are centered around phone features. Give me LESS phone minutes and MORE data. Make data the center of the plan. I'd even like to see data ONLY plans. Charge me 30$/month for 6GB data. That's all. No text, no phone minutes, no phone features. I only want data on my smartphone. ...THEN MAYBE add the option to add sms and phone for a fee if someone chooses too.