The only reason Koodo has any business at all right now is because of the partnerships they've formed with the current carriers in Canada, especially Ontario. The thing is, the only reason why most of Canada's mobile users haven't switched to Wind or Mobilcity is because the included service area is a major issue. It's only an issue because Rogers, Bell and Telus refuse to allow them to use their spectrum cheap. The first carrier to allow Wind on their network for a reasonable fee, or to partner with rather then buy Wind by adopting it's pricing model could capture close to 100% of the market share in Ontario, mark my words. If you don't do something about this soon, if they manage to capture some 700mhz, they will literally overtake every other carrier in their service areas in a matter of 2 years. I'm only saying this to Koodo/Telus because I'm sick and tired of watching the rest of the world get services at completely reasonable prices while we get gouged for things that should be on par with the rest of the world. Mobile phone manufacturers have changed. They HATE carrier restrictions on their products and slow update times, because it causes major dissatisfaction in their customers. iPhones, Nexus devices, Motorola and Sony products will very soon (or are already) be available at cheaper then carrier retail pricing. The only edge you have is 2 year contracted device subsidy (the tab), which amounts to nothing more then thinly veiled "low risk credit" to people who have poor credit scores. On Wind, incoming texts off network are free and if you wanted to, you COULD wait to reply once you're back in a service area, or use something like hangouts or BBM. They offer CHEAPER roaming packages OUTSIDE of Canada because USA carriers are more willing to cut Wind a break then the local ones who see them as a threat. I personally don't care about off-network data much. I won't need data while I'm driving (as long as I get GPS info prior to leaving the service area it's all good.) and once I reach my destination, if I'm not in a home carrier mobile data area, I have never had trouble finding WIFI. Fortunately, most major cities (all the places I would generally go anyway) have full Wind service. Unfortunately, I have one friend in the nearby county. If I didn't have that ONE friend in the county, or if he moved, I would have nearly no reason to stay with Koodo or any other incumbent and overpriced carrier, unless my desired handset (which I always buy outright) didn't support AWS in any other country then Canada(unlikely). I realize I'm the worst customer possible for every mobile carrier in this country. I don't subsidize phones, I don't go on contracts, and I have the freedom to choose the best plan available for me whenever I want. I realize that carriers actually don't want me at all. The same goes for internet service, I won't subscribe to anyone who has less then 30mbps service and unlimited data, but, I'm willing to pay hundreds a month for it. I'm a nightmare customer and most major telecarriers of all types don't even want my business, they've proven that. Charging for something that that costs virtually nothing when it's all said and done is ridiculous. The Peering Arrangements (that the major telecarriers in this country have had since the 90's) ensure that they pay nothing but network upkeep and electricity for data. The "volume" of data is a made up figure that they all use to install a "meter" on our bills, and therefore find ways to charge us more for "overuse". Notice that as technology and compression and speeds IMPROVED, the $ per MB actually INCREASED and the caps DECREASED with no scientifically acceptable reason?!!? And the rich media we can consume on our devices via the internet has actually INCREASED IN SIZE, not decreased. We've accepted this and most of us haven't woken up to the fact that we're being scammed, or they've accepted it like me because we have almost no choice. It's either: accept the ridiculous caps and charges, or go without mobile data, which in this day and age is somewhat impossible and inconvenient. So. Partner with Wind or adopt their pricing model. Or, lose when they steamroll you.