The competition offers data-only plans (typically up to 5 GB for $35). These plans are aimed at tablets but work on phones as well (with ridiculous pay-per-use voice and messaging charges). I propose something a bit different. I'd like to see a plan with data and messaging only (with varied pricing based on amount of data). All airtime would be billed based on actual usage (or purchased in add-ons). My reasoning behind this is that people's needs seem to have shifted away from talking and toward messaging/surfing. Such a plan would fit nicely within Koodo's business model. I've left out pricing because I'm proposing a different kind of plan structure rather than a lower-price plan.