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Wording of "new activations"


Userlevel 4
I purchased a new nexus 5, and activated it on my tab (I previously had a BYOD discount as I had a phone that was all paid off). I thought I qualified for the $100.gift, as per the following description: "Free $100 bonus.gift when you buy online at koodomobile.com, at participating Koodo Shops or Retail partner locations. For online orders, bonus.gift will be mailed 6-8 weeks after activation if account is in good standing. Only available with new activations on the Tab." However, Koodo called me back and informed me it was only for new accounts, and only those new activations for new clients would be eligable. Totally understandable - it was a misunderstanding. However, I think this description should be reworded as it lead me to believe, as it was technically a "new activation on the tab" - it wasn't a phone I had previously activated. It was, in all technicality, a "new activation". Perhaps, instead of "Only available with new activations on the Tab", perhaps it could read, "only available for new clients who perform new activations on the Tab", or something of the like? Might avoid future misunderstandings

11 replies

Userlevel 7
I agree that it should be changed. This is sort of an industry standard unfortunately.
Userlevel 4
Well, we know Koodo likes to be one step ahead of the gang... with this sort of thing at least (think of the whole US roaming text kurfuffal), so who knows 😉
Userlevel 7
Badge +4
mursejordan wrote:

Well, we know Koodo likes to be one step ahead of the gang... with this sort of thing at least (t...

I would consider 'new activations' to mean new activations of an account, not a device, but agree the wording could be clearer. I wonder if the.gift is available to purchase and set up of a second phone and number by existing account holders, or just for newcomers to Koodo? Clarity is always good.
Userlevel 7
mursejordan wrote:

Well, we know Koodo likes to be one step ahead of the gang... with this sort of thing at least (t...

I completely agree with the first part of your first sentence and I know most others do. I don't get how people are confused....
Userlevel 6
Makes total sense Jordan. I can see how it can be misinterpreted. In Europe they use the "opening a new line" terminology for this kind of thing.
Userlevel 7
I quite honestly don't see how any can misinterpret it. It's wording makes perfect sense. "new activation on the tab". Did you activate a new line? No, you didn't. " it wasn't a phone I had previously activated. It was, in all technicality, a "new activation". " ^If people think or want to think 'new activation' means turning on a phone, there's no logic in that. You don't "activate" a phone. There's nothing to activate. There is absolutely no reason why people should get confused. "Perhaps, instead of "Only available with new activations on the Tab", perhaps it could read, "only available for new clients who perform new activations on the Tab", or something of the like? Might avoid future misunderstandings" ^Existing clients can still get it, if they activate a NEW LINE. So you're technically suggesting to restrict it even more. This whole post is.. in simplest terms... inaccurate.
Userlevel 4
I'd disagree. In order to use my phone when I received it, I had to go online (or in my case, call in because self serve was down) and activate the phone. I couldn't just use it out of the box. The Sim card for my old phone didn't fit in the new phone, so an activation was needed.
Userlevel 4
Essentially, the problem wherein lies the post does not say what exactly one should be activating.. The phone itself or the line, and I read it as phone.
Userlevel 7
Badge +4
I really like the terminology "only when opening a new line" which eliminates all confusion and covers all situations, including byod.
Userlevel 2
I personally think the new.gift should be for everybody.. New Customers, and customers who are being loyal. Why do Cell company only reward people for "Jumping ship" to another carrier, vs rewarding loyal customers?
Userlevel 7
Badge +4
Subaru_Andy wrote:

I personally think the new.gift should be for everybody.. New Customers, and customers who are be...

Because in business you have to work harder to get a customer than keep a customer.

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