For loyal customers who always pay their bill on time, have a "spin the wheel for bonus". This could have several options such as "50 credit" - "$10 off your bill or tab" - "free calls and text to US for 24 hours" - "free feature for 3 months" - "try again next month" - "free phone unlock" - "$10 off accessories". Loyal customers who have been with Koodo for a long time feel left out because only new customers get to take advantage of special offers. Makes me want to change so I can come back to get some of these. We should get something too.