Certain rewards for long time customers! Rewards can be given for 3, 5, 10, 15 etc. years of being a faithful Koodo customer, or they can be smaller yearly rewards that are saved up over time. You could receive $50, $100, $150 off a phone depending on how long it has been. Other rewards could be one free month of unlimited data, $10-$15 for the users App Store/Google Play store, a free accessory (up to $25), or anything else that customers want. Another option is to have every year, receive $25 off a new phone, but have it roll-over, so that customers can save up. After 5 years, the customer could get $125 off a new phone. Having rewards would create a want for the customers to stay with the company longer, so they can receive those rewards. This idea works because I have heard so many people who want something for being a long-time faithful customer, instead of just getting something for signing up. I have been a customer for 6 years, and would love to be appreciated by Koodo and be able to receive something for being that loyal customer.