I have been listening to friends complain about how crappy their phone company is, so I suggest switching to Koodo. Then they say, gee I'd love to be with another company, but I'm under a contract. For them to get out of a contact it can cost them up to $500. One person I know, they only have 5 months left of their contract, but have to pay $350 to terminate it. Soooo therefore, if koodo offered contract buy outs (maybe not ALL the time, but maybe 2-4 times a year?) to make it easier to switch, they might gain more customers.