I think that Koodonation is one of the best initiatives that nobody (that I know outside of the Koodo employee/Mobile Master family) has heard of. Frankly, I usually forget that it even exists. Therefore, I propose a campaign to raise awareness regarding this awesome program. And it doesn't have to be some expensive mainstream media campaign either. Maybe Koodo already advertises this through traditional media, but as someone who is completely web-dependent for news and entertainment I wouldn't know. Facebook, Twitter, banner ads... I'll leave the how to the people in charge.