They threaten their employees job's if they don't meet a particular metric, which is to sell a particular amount of accessories with each phone. Therefore it is clear that Koodo does not have the customers best interest in mind. A principle of a business that ACTUALLY cared about their customers would always try to find the best solution for their customer. This best solution does not include low quality overpriced plastic cases. Ask a koodo employee about Average Revenue Per Handset today!