I believe it is now more than 80 % of population in Canada who use cell phones. As more people use cell phones and since a lot of things/companies also encourage smartphone/app usages, the demand for smartphones and data will grow everyday. There are so many people that want to learn how to use the smartphones, yet they are afraid of not being able to use and also of those data over-use charges that you hear in the news.
If these basics can be trained to the entry level smartphone users, I believe that the customers will definitely be encouraged to use data plans which will help Koodo's ARPU increase that will eventually lead to a even better customer satisfaction as we all know that Koodo has the best customer service in Canada. (Keeping Koodo @ #1!!)
There are many types of Smartphones available but there are really several popular operating systems available. If Koodo can have a several learning centres for Android, IOS or Windows, it would be enough. Koodo can let customers sign up on one of the sessions that people can attend on Koodo Self Serve App. so it kind of forces them to create Self Serve accounts as well.
The sessions don't have to be a lot because it is about the basics on how to operate the smartphone. (e.g. To Make phone calls, how to pop up menu, downloading apps, volume control, how to control data usages, what is WIFI and etc.)
If customers later on request more advanced classes, then customers can choose to pay for those sessions and Koodo can have a few professionals to help them get used to the advanced features like Apps, programs and etc.
Many customers return/exchange their phones from smartphones back to regular phones because they are frustrated not knowing how the devices work. As long as customers can understand the basics, it will definitely keep them with the company for longer which lowers the CHURN.
I believe that this idea will fit Koodo's main goal of keeping customers happy.