Companies are always looking for ways to get people to stop and look at their products. An idea that came to mind was having a "photo op with El Tabador" at Koodo Booths where people can stop by, snap a photo of themselves with El Tabador, and share it to Facebook, Twitter, or the like to show of some Koodo Pride. Include a hashtag to track, or have a photo gallery submission and randomly pick from entrants to receive a.gift from El Tabador himself as a prize. Having that kind of activity around the booth could draw in potential customers. After all, you have great plans, all we need to do is get people to stop and take a look.