My idea would be to create a koodo points rewards program. Every time an existing client/new client pays a bill on time or purchases a phone case or other things for their phone, points can be awarded and put into a bank where they can be accumulated and used to buy new products/phones. It would be a new way to encourage new clients to join koodo, but also reward existing clients for good payment of their bill. For me as a koodo client I would find it fun to be rewarded for being a good client. That way the existing clients can also have access to new promotions and products. I find this would be a great way for koodo to support their old and new clients and a way to encourage them to stay with the company.