The title is pretty self-explanatory. Typhoon Haiyan has caused massive devastation in the Philippines. I've heard of telco initiatives to help with aid (there was a Rogers ad on the radio this morning advertising their donation program ($5 donation) and that they'll be giving a "generous" $50,000 in relief funds (their net income for 2013 Q1-3 was over $1.4B). Side rant: a $5 donation for Canadian households with 2 or more individuals with children amounts to roughly 0.008% of their net income (vs. 0.004% that Rogers is donating - but that's for 3/4 of the year, making it even less). Telus has a similar initiative and has pledged $100,000 in relief funds. But what can Koodo as a small subsidiary offer? I think that allowing customers a small allowance of free minutes (to prevent abuse) would be nice. 10-30 minutes should suffice. There are over 600,000 Filipino Canadians. I'm sure that there are some that have family in the Philippines and may not know where they are and if they're ok. Helping them locate their loved ones would be a big deal. I'm also sure that there are a few Canadians visiting or living there and their families would like to make sure that they're alright as well. I seem to recall a similar initiative during the Alberta floods this year.