I know that a lot of people line up for new phones that are released, such as the newly released iPhone 6's. What if there was an official Koodo release party at major Koodo locations for new phones and devices? That way people would be interested in what's going on at the store and they can partake in events and games and talk to other people about the phone being released. Alternatively, Koodo could hold "parties" or "events" in their stores and do similar things online that would engage customers and potential customers alike for a variety of reasons. Giveaways, free food, information sessions, expert talks, seminars, and other events related to cell phones or the tech industry in general may bring out Koodo users and potential customers alike to create a loose Koodo community which is interested in tech and whatnot.