Please clarify on your website where you sell SIM cards (https://shop.koodomobile.com/phones/accessories/index.html
) that these are primarily intended for people who already have a Koodo account. If you don't have an existing account then you will have to pay $35 to get the SIM/phone combination activated, or take them to a Koodo store. In the latter case you can buy the SIM for the same price, get the SIM/phone combination activated and save the $5 for shipping the SIM. This problem has arisen for me because I ordered a Koodo SIM from the website expecting to be able to set up an account with it and then use self-serve to activate my unlocked iPhone.