1. I love the 10% Tab credits 2. However, as is the wireless buying trend that still remains in this country, customers still value the initial expenses over the long term. for example: just like with phones, where customers would rather not pay $600 outright for a phone, but rather commit $80+/month and spend more; similarly: BYOD customers save an additional 10% on top of the savings over other companies, which works out to be a significant saving in the long-run. However, the initial cost of terminating their contracts is so high they fear leaving right away and don't do the math of staying and being fleeced, or leaving at a premium and making the money back. I personally have friends who are itching to leave and come to Koodo, after they saw me take the leap and that I am infinitely happier now (<3 KOODO), but their cancellation fees are keeping them paying over $80/month. My suggestion: Offer BYODs THREE options, instead of two: 1. The standard Tab 2. The (now) standard 10%/month billing credit OR 3. An outright credit balance of up to $100-$200 to help make up for cancellation fees from other carriers' contracts. With Option 3: a) Proof of Cancellation within the last 2months need to be provided b) Proof of Joining Koodo and that you did NOT take Option 1 or 2. c) The initial savings attracts those people I spoke of d) Yes, the initial hit on the company profit is substantial, BUT, just like with phone contracts, the long-term revenue is better to the company. I am thinking of the benefits in terms of (i) new customers who (yes, come in and get $200 bill credits, but) stay for several years vs. customers who don't switch over at all because of termination fees. (ii) long term, it's cheaper to dish out one $200 credit to a new customer, than 10% every month indefinitely I am not an economics major, but I do believe the numbers are on my side. Thoughts?