Why does the price of phones fluctuates?

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The prices of your phones go up and down like a yoyo.  They also don't make any sense to me.

Why would a BRAND NEW iPhone 6S Plus 16gb in Gold be $44 cheaper then a PRE-OWNED in Space Grey on a Tab Medium?

And why is it that Apple offers a BRAND NEW UNLOCKED 32GB for $899 when Koodo is selling DISCONTINUED LOCKED 16GB for $1055 (new) and $904 (CPO)???

Koodo used to be good but I see why Koodo didn't win the JD Power award this year.
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Poor Rich

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Posted 2 years ago

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Goran, Mobile Master

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I'm not sure about the varying price points, but sales come and go. I think that's cover a good chunk of the up and down.

Why does/did Google offer Nexus phones on their site for hundreds less than carriers? Probably similar reasons.

FWIW Koodo still eeked ahead for first place for 2016 in JD Power on customer care for wireless telecoms.
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Bernard, Official Rep

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@ OnPointRich, you are totally right on the certified vs. new iphone pricing. I believe that's a mistake and reached out to the folks to have it updated. 

Re JD Power we did win. :-) Otherwise we could state it on our home page. 
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Poor Rich

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So I guess that means the price of the New 6s Plus 16GB is going up on the Tab Medium and the CPO will stay the same? Hopefully NOT!!!

The Tab Large on the New 6S Plus 16GB went up $100 from last week to this and yet it's still a discontinued model.  I just don't get it???
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Bernard, Official Rep

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Nope. The CPO should come down to the proper price.:-) 
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Bernard, Official Rep

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Nope. The CPO should come down to the proper price.:-) 
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Poor Rich

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Fair enough on the "Customer Care Award" but I should have mentioned the relative award related to my topic which is "Canadian Wireless Purchase Experience Study" where Koodo is tied for 3rd with Virgin.

As for the iPhones, you gave no reason as to why the price difference on New to CPO where CPO is more expensive on a Tab Medium then a New one.  You also gave no reason as to why a NEW 32GB from Apple Unlocked is $899 and a NEW LOCKED DISCONTINUED 16GB is $1055 and CPO is $904 (older phone more expensive then the current model).

Koodo doesn't offer the NEW base 6S Plus 32GB yet so the comparison is pretty obvious.  More $$$ for less phone with Koodo?  WHY???

Oh and when is 32GB 6S Plus coming to Koodo?
(Edited)
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Bernard, Official Rep

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Virgin was 4th, not tied for 3rd. As far as the reason for the CPO mishap....I mentioned above, it's an error, and it's being fixed.
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Poor Rich

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Sorry that response was meant for Goran. I'm new to this board.

We shall see how the prices of the discontinued models compare to the current offerings from Apple. So is there any reason for the uneven pricing structure or did it take myself to point this out? I'm not too sure if this is happening with other handsets but I do know Koodo raised the Tab prices on a few discontinued iPhone models.

So is the 32GB coming to Koodo? If so, when because maybe I'll wait. :)
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Goran, Mobile Master

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No I did not. I had no answer for that. Next time I'll definitely mention that.

I gave my opinion that it would likely be for similar reasons as to why most carriers charged 100-300 more for Nexus phones than you could buy directly from Google. Make more money, independent policies of the OEM, full price only vs option to use tab, or something else entirely different.
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Jonathan I, Mobile Master

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The reason for that was simply slow to update the website. Remember, they were over 1,000 before the iPhone 7 announcement. They just haven't changed their price yet.

Also they likely had to run through old stock first. When a carrier buys a phone from their suppliers, it's a batch of them on an agreed upon price. So if the manufacturer/supplier drops their price afterward, the carrier would lose money on every sale until they purchase new stock from the supplier.
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Poor Rich

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Really slow.  It's exactly 1 month to this day when the iPhone 7 was released.  But I believe it's done purposely trying to pull the wool over savvy consumers eyes.  Doesn't the supplier give retailers a rebate when they drop or discontinue certain models? 

Large companies like Telus will buy handsets at a bulk discount rate and of course, will tack on a profit margin.  Of course, Apple wants to have these handsets working on the best and largest networks too so discounting works for both parties.  So for you to say they will lose money doesn't sound right, they will lose some profit.

And how do you explain a Koodo price-drop on certain discontinued iPhones last week only to jack up some of the prices by $100 this week?  They had time to "update their website" at least twice since iPhone 7.  Don't they want to move out the old to bring in the new?  Deadstock that doesn't move make $0 in profit and for companies to hold on to older stock and hold back releasing newer stock will prevent customers who want the newer handset to look elsewhere for the device they want, and I'm considering on doing that.

Makes no sense and no cents Koodo!!
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Timo Tuokkola, Mobile Master

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I don't think you understand how the free market works. Koodo is free to charge what they want, as are their competitors. You are in turn free to purchase the phone from any supplier you choose, at the price that they have set. What you dont get to do is automatically purchase the phone from supplier A for less simply because it's cheaper from supplier B.
Just like with plan prices, companies will charge whatever the market will bear. Prices will never drop as long as people are willing to pay them.
(Edited)
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Poor Rich

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I understand what free market is.

And that's why Canadians possibly pay the most for mobile service in the world! You cant buy a phone and not put it on some network. That's why people switch carriers often due to pricing of handsets and service.

Yet I still don't dont understand why the huge difference in price for discontinued hardware (costing more) considering what Apple is charging for their current model (costing less).

I'm sure this backward thinking will work itself out.
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Timo Tuokkola, Mobile Master

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Then buy it from Apple.
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Poor Rich

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Good advice!