Why did yesterday's Amber Alerts come across as "Presidential Alerts"? What "President"?

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Why do these Amber Alert messages come across the Koodo Network entitled "Presidential Alert"? Is this supposed to be from the President of Koodo?
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Jim Howe

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  • Confused

Posted 6 days ago

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Paul Deschamps, Mobile Master

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Mine didn't say anything about Presidential....
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Dennis, Mobile Master

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We are now the 51st state.  All Hail President Trump! LOL
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Goran, Mobile Master

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I saw nothing about presidential either. Might have been specific to your phone model or if it came from another region. Or just a glitch.
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Jim Howe

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Thanks for the responses. I'm now suspecting that this "Presidential Alert" handle is due to this phone originally being from T-Mobile in the US. Must be a default title for this type of emergency broadcast in the US. 
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BobTheElectrician

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Also using a T-Mobile phone: there are several levels of alerts in the US. You can choose not to receive some, but user setting to ignore presidential is greyed out.
Incidentally, my T-Mobile LG G3 received nothing during the test. It's also equipped to do wifi and VOLTE, but neither of these work on Canadian networks.
(Edited)
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Todd Ritchie

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Why do these Amber Alert messages come across the Koodo Network entitled "Presidential Alert"? Is this supposed to be from the President of Koodo?

It's because there's multiple levels of emergency alert. The Commercial Mobile Alert System (CMAS) specification has three levels:
  • Alerts issued by the President of the United States.
  • Alerts involving imminent threats to safety of life, issued in two different categories: extreme threats and severe threats
  • AMBER alerts
They're sending the amber alerts not as amber alerts but as presidential alerts because they don't want you to be able to opt out of receiving them.
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Dennis, Mobile Master

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So an Alert from the President is categorized as more important than Alerts involving imminent threats to safety of life?
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Todd Ritchie

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That's one way to read it. The WARN act in the US required participating telecoms to make presidential alerts unblockable. They used that alert level to tell people to shelter in place during the Boston bombings even though it wasn't directly issued by the president.