It's about new text and data roaming rates. International plans and what have you. As much as I hate Americans, I wish I could get some of their phone plans. I work Customer Service for an American service and I would love to have the deals they offer. $80+ for 2 gigs? $80 American can get you A LOT more than 2 measly gigs. I'd rather be Canadian than have American mobile plans. Win some; lose some.