Some Loyalty Ideas

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  • Updated 5 years ago
I know Koodo (like other phone companies) are looking for ways to not only gain new customers, but to maintain their current ones.... so I thought of a couple of ideas that could do both maybe.

Idea:

Loyalty = Increased Plan Discount

2 yr Koodo member = 2% discount on your phone bill for the following year
3 yr Koodo member = 3% discount on your phone bill for the following year
4 yr Koodo member = 4%..........

to a maximum cap of 10 years and once you've reached 10% that amount is maintained for each following year

If Koodo is worried about loosing significant profits, (eg. higher plans = higher discount = less profit each year) they could simply do a dollar amount as well to have a cap on the amounts being taken off of plans for customers such as 2 yr koodo member = $2 off your plan etc.

However, I think having a discount to work towards can definitely bring draw people in and remaining loyal as they work towards a goal. Though I'm a long time Koodo customer, it would definitely keep me from considering other providers.
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Jessica Pixner

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Posted 5 years ago

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Paul Deschamps, Mobile Master

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This is a great idea and I suggested it a few months ago. I like how you think though lol

http://community.koodomobile.com/kood...

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John Burke, Mobile Master

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Would this be on top of the 10%/mos discount option available to Users of unlocked devices / with 0$ Tab balance?
If so, that could get a bit much down the road.
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Ivan, Mobile Master

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Why's that a bit much? It would only be 20% after 10 years and Koodo would not have subsidized any phone in a decade.

Still, I doubt that I'd go for this.

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