Each Koodo phone could have a male fragrance or a female fragrance. I have seen fragrances on cell cases but not the phone itself. It could have relaxing smells like lavender or energetic smells like peppermint. Possibly, if you are willing to wait, you could order a certain smell for your phone. I know I would love it. As with the cell cases I have seen, the fragrance can only be smelled while the phone is close to your nose, so when you are talking on it. It would not bother the people around you, but might make your purse smell good.