This is a plan that starts at 0 dollars. No hidden fees, no extra charges. When you sign up for this plan, you get fixed rates for minutes, text messages and data. You could also get a plan where you can pay, for example, 10$ flat for unlimited texting. The whole point of this is that the money you pay every month depends only on how many calls you've made, how many texts you have sent and how much data you have used. This plan obviously implies that the person already has his phone or must buy it full price...or maybe you guys can come up with an idea for how to offer people reduced priced phones with this plan.