e.g. if a customer pays their bill on time, offer them a benefit for a points system. It can be similar to the Koodo tab when you buy out a phone completely every payment you make accumulates a fund, but the customer appreciation benefits will do the same. Offer benefits for when a customer answers survey questions, over the phone, text or online. Make a cool new friendly points system for us customers to help with your feedback, us paying bills on time, upgrading our phones/ accounts and you'll be awesome Koodo! Ultimately this will grow for social media coverage, Koodo's commitment to the customer, and hopefully help boost sales and target people better. Your plans rock, now give back to the customers in return!