I just read the Apple page on Iphones that were released. It turns out they released 3 phones in three weeks. I was confused on this point as I don't follow this product line much at all. I apologize for asking questions about these things. I did read that Apple asked it suppliers to reduce the parts supply chain to slow production by 40%. Sales have stalled on this close release of slightly changed product line. The prices to me are, slightly ludicrous for incremental improvements.