I love Koodo so much I put my 95 year old father on my family plan. I just wish they could offer a more "senior friendly" phone like the Doro or Jethro. The Alcatel has nice big numbers but the screen is small and the flip phone can be difficult for arthritic hands to open. Black on black buttons may look streamlined but are hard for aging eyes to see. Touch screens can be difficult for seniors but voice command with a keypad would be wonderful. As our population ages, more and more boomers like me will be looking for phones for their elderly parents. There's a potential market out there!