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Also, since Koodo charges $10 for changes when customers call in, maybe they could make the app, as intuitive as the online self serve. It would save people a lot of trouble as some people think that self serve the app can make all of the changes they need, when it's really the website. This can be a pain point.
Lastly, make refer a friend and the self serve registration the same registration. This would make a lot of customers lives easier because they only have to register with Koodo once, instead of twice. Ironically, the self serve online leads customers straight to the refer a friend website, which then they have to register again for.
I know all of this is long winded, but it could help customers lives and give them a better self serve experience as koodo focuses on it so heavily!
If you want more ideas, I'm full of them!