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However the automatic selection causes one little problem. Sometimes the wrong language is selected at activation (like an Anglophone dealer auto selecting English or a Francophone dealer doing the opposite) and sometimes customers are stuck navigating an IVR in a language they don't entirely understand (or sometimes they don't understand at all) and an experience that's already annoying (as a rule, no one likes IVRs) becomes a major frustration. And then there's the possibility of ending up with a unilingual agent which will mean an inevitable transfer, possible wait-time and more frustration for the customer.
And sure, the customer care agent can change the language preference once the customer reaches him or her, but that doesn't prevent the initial frustration of trying to get in touch with an agent that the customer can communicate with.
I suggest that an option be added to Self Serve to change the language preference so that customers have a chance to avoid navigating menus in the wrong language and speaking to agents that only speak one of Canada's official languages.
Of course, if it already exists feel free to correct me, I just can't seem to find any such option anywhere.