Koodo should be offering iPhones with larger system storage, at least 32GB options in addition. If 64GB is not feasible, 32GB should be also offered in addition to the current 8GB and 16GB standards.
Since digital standards and usage trends are growing daily each day according to people's needs, these options should be considered for future proofing and to maintain current customers and have available options for future customers looking for available options.
Since it is really not much, $100 or sometimes even less to upgrade to larger models with extra memory, Koodo should offer larger system storages for customers looking for these options. Most people use their iPhones for at least 3-5 years, so it should be kept into consideration as to the price paid now plays a major role and difference later on in a few year's time.
Major competitive carriers that are comparable to Koodo and its prices include Virgin Mobile and Fido, which offer larger iPhone capacities, while offering them at the same price plans and tab options as Koodo for the same amount of monthly price per month.
Since most people are not comfortable to pay a large upfront $800-$900 to completely outright purchase their iPhone, and are looking for monthly commitments or the tab payment system to obtain their device for cheaper at start, Koodo should offer larger iPhone capacities if it wants to maintain customers who are looking for these options or extend its business and market for customer's needs, instead of selling its business to a competitor since they offer something Koodo doesn't.