Koodo either needs an unlimited data plan or partnership with venues such as netflix and xboxlive, whereas using those services do not count towards the data plan. As these are online services already paid for, accessing them is like paying for it twice if not three times. The whole data fiasco needs to end as technology deems it necessary to move forward. Why are we even paying for data at all when half of it is used displaying advertisements?? I do not think it's right that we pay to see advertisements, in fact we should be getting paid to have them being displayed. I can understand the need to limit those who use the internet for continuous downloading, but by partnering with these venues, you would not only increase your own popularity, but also gain new avenues to peruse. My ideas are valid and would greatly improve your services and reputation. You have these wonderful smartphones which are capable of so much, yet are extremely limited to using them to their fullest potential by the services currently offered. Lets take a leap forward rather than lingering in the past ideas of greed.