Give the bonus gift to Existing Customers too

  • 11
  • Idea
  • Updated 5 years ago
  • Not Planned
Futureshop, London Drugs and other retailers are offering $50-100 Gift Cards for existing Koodo customers when upgrading their phones. I think Koodo kiosks should offer the $50 Accessory Bonus Gift to Existing Customers too. Probably Existing customers who are upgrading with a $100 Tab Redeemable Balance.

Anyone agrees?
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Erwin

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Posted 5 years ago

  • 11
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MarcusG

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While I love the idea, the cell phone business is all about the cost of customer acquisition. As such the long term effect of customer maintenance/retention often gets lost in value based brands.

Still +1

PS could just be a tab bonus?

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