Gift cards on Upgrades for Christmas

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  • Idea
  • Updated 4 years ago
  • Not Planned
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I think for upgrades there should be gift cards made available for the customers as well.. NOT only for new clients to the service for the Christmas time rush anyways
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Greg Tucker

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Posted 5 years ago

  • 2
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Sophia, Mobile Master

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Some stores offer gift cards to existing customers too, Greg :) Not sure if that's currently the case, but perhaps Jonathan can chime in with the possibilities :D
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Chris Petersens

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No company can afford that. Most people get the card when they sign up with them. I did too. But there is a solution to your concern. Treat everyone equeally. Given no one a card. :-) I don't know why they do it since they all pretty much have the same deal.
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Ivan, Mobile Master

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Phone companies do make money on upgrades, otherwise they wouldn't advertise them. Small incentives are possible. For example, they can offer to "forgive" the remainder of your current tab, if below a certain amount, when upgrading to a larger tab (M or L). You get the new phone, they get you locked in for longer.
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Jonathan I, Mobile Master

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Telus and Koodo experimented with this for us at the Mobile Shop twice this year. The offer for upgrades was smaller on the first round but it was matched equally by Koodo on the 2nd round. Both times it was definitely a nice incentive but the abuse possibilities are endless. Why?

1. Customer buys a cheap or mid range phone with a high gift card value. Currently the best offers are the Moto G with $100 gc in the cheap category and the Nexus 4, Galaxy S III, or Desire 601 with $100 in the mid range category, etc.)

2. Since Koodo allows anytime upgrades, they can come in and continually get gift cards for each Tab redemption they do.

3. Customer can sell the unused phones at almost full price to recoup some money and get gift cards on top of that.

4. Since Tab redemptions don't do a credit check, this is also easier for people to get away with because adding lines to your account requires good account standing. Even if that did happen, cancelling them right away doesn't look too good on your report either.

That's why.

That being said, I would like to see a smaller offer for redemptions or like Ivan said, maybe Tabs being forgiven if they're under a certain $ amount. I've called the loyalty team a few times when customer's Tabs were around the - 50 mark and they've wiped them to ensure customer stays with Koodo. Sometimes an identical phone and plan combination are available with another provider but they'll be dangling that gift card in front of you (especially in December) so now's the time to get aggressive...
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Moto G

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I believe Koodo already REWARDS its CUSTOMER BASE. Example - Koodo "OFFERED" me opportunity to " DOUBLE" my plan at "no extra cost". I accepted Koodo offer . Now I have a 6G plan.
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Ivan, Mobile Master

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They've rewarded YOU, and not most of the customer base.

I've received plenty of rewards from Koodo, but as a Mobile Master, not a regular customer. As a regular customer, I'm still where I started.
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Moto G

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I don't understand that logic Ivan. I am a long time Koodo Customer, who has been "rewarded" many times over, as has other long time Koodo Customers.
There was a time long ago, my phone screen cracked on the Koodo counter and was replaced. Koodo has eaten a few bucks here and there, on tabs, instead of making me wait.
To my mind, the 6G plan is the Koodo gift that keeps giving, to me and all the other customers that still enjoy it.
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PD

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Best buy and Future shop started gift cards for existing customers as of today :)

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