FLASH TAB!

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  • Updated 2 years ago
i have experience with the big 6 companies and this could potentially help with the Koodo market share. Instead of focusing on matching gift cards or $0 phone pricing. Try utilizing more of what i would call a "Flash Tab". It would be a weekend sale for example where a specific phone will be on a special weekend only tab pricing $2-$3 lower than usual. Use the HTC M8 for example. When on the reduced tab, they flew off the shelves. The Tab is what separates you from everyone, it can be better used to your advatange. Choose a phone, throw it on a flash tab and watch them sell. I would love to see this is effect. Hope to hear from you soon. Forget gift cards, focus on using the tab.
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Lorenzo Mitchell

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  • excited

Posted 2 years ago

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Goran, Mobile Master

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Interesting idea. Kind o brings back the former tab system if such a thing were to happen regularly.
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Robert, Mobile Master

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Why would it bring back the old tab system.?
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Goran, Mobile Master

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Kind of. Essentially a subsidy tab is brought back, even if at short intervals.
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Mystic

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Big 6? There are only 3 national carriers in Canada, and they operate on the only 2 national networks we have in the country. I don't see how you get 6 using any math formula I'm aware of.
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Tiz

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That's right. Telus/Bell and Rogers. I hope to see somebody else on stage to crack the actual cartell and create some kind of competition. Verizon? AT&T? Canada has the highest rate ever in the western world.
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Mystic

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I hear ya ... AT&T and a couple others have already tried to establish a presence in Canada ... But it didn't go well. In short, we're a huge country with nobody living in it.

The cost to build a network that covers such a huge geographical area is very high. If every person in Canada has three devices, then activated them on your network, it would still take 5 years before you would make a dime ... Even with today's inflated plans.

A large outside company (eg. Orange, Tata, etc.) entering the Canadian wireless market won't happen until the Canadian market can be made profitable ... Currently it's a losing venture ... VOIP will help, but that's another 3-5 years before it's spread virally.
(Edited)
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Goran, Mobile Master

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And yet Canadian telecoms are usually the first or second most profitable providers in the entire world. Canada is large bu the population is highly concentrated. 98% coverage of the population takes up something like 15% of the land mass.

I not sure why you're so convinced the flanker brands ar not owned by Telus bell an Rogers and that yo don't make money in Canada.
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Tiz

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The story of the huge country with nobody living in it is just a funny story. In Canada there are large cities where you get a good service but, as soon as you leave these cities, the service is ridiculous. I am in BC where you are lucky if you are living in the south of the province. Along the province, I mean travelling north, (check the coverage map that is anyway very very optimistic) you will find service only along the Hwy 97 and in some few other "spots". Where I live I should have LTE/4G service, according to the coverage map, but it is my lucky day if I have service at all. What does this mean? It means that the investments of the 3 bigs (I would say 2 and 1/2 bigs because Telus and Bell are sharing the network) is not so committing as you may think, although cost of the service is at a premium level. I agree with Goran, Canadian wireless providers are swimming in gold and keep moaning and groaning to justify their high prices.
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Lorenzo Mitchell

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Yes you are correct. Although they are owned by the big 3 but i was including fido virgin and koodo in the mix when i made that statement.
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Mystic

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No, they are not owned by the big 3, they are their own distinct companies ... There are numerous companies like them in Canada (&USA), they are referred to in the industry as "resellers" because that is what they do. They buy/lease service from the big 3 who own the 2 networks, then resell it to you under their own company's name.

Think about it, Bell TELUS & Rogers can all lease their networks to other service providers at a reduced rate, and still make money?

That's why we don't see $40 all-in plans in Canada ... $40/month gives you unlimited voice/text & data anywhere in the world except North America.
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Timo Tuokkola, Mobile Master

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Koodo, fido and virgin are wholly owned subsidiary brands of Telus, Rogers and Bell, respectively. They are NOT resellers.
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Mystic

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There are currently 57 resellers in the Canadian market and by definition a service provider who does not own a network, have to buy or lease network traffic for their subscribers and are therefore "resellers" of mobile services.

True, some resellers are owned in whole or in part by one of the big three, but most are not. They all operate as separate entities ... Even the 3 you mentioned above have their subscriber's billing records handled the same way as other resellers.

Bell, TELUS, and Rogers are Network Providers as well as Service Providers. Resellers are only Service providers.

Then you have device retailers which have neither a service nor a network ... Those are the guys providing unlocked handsets and provide the best value than any service provider, including resellers.
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Timo Tuokkola, Mobile Master

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Yes, but koodo, fido and virgin, being wholly owned by the big three do not need to buy network time and are thus not resellers. Koodo is Telus selling services under a different name. They are directly controlled by Telus, they are not an independent company. Same with Fido and Virgin. None of which has ANYTHING to do with the topic of this thread.
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Timo Tuokkola, Mobile Master

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So your new idea is to occasionally reduce the price of a specific phone for a few days? They do that now. It's called a sale.
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Lorenzo Mitchell

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Its more than just the price of the phone. I guess i wasnt very clear, maybe i feel it makes more of a difference than it actually would. But its not just a about a sale price. When a phone goes on sale lets say from 100 - 0 on a koodo medium tab of $15, atleast 75% of the time that phone price is matched by a competitor with a near identical plan. Now if Koodo were to for the weekend, also lower the tab to $13 they now have an edge. Does that make sense or not really change anything? Just an idea to give an edge :P
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Timo Tuokkola, Mobile Master

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The tab payment is just whatever you didn't pay for the phone up front divided by 24 months. Reducing the tab payment by $2 is exactly the same as dropping the price of the phone by $48.

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