Due to the popularity of the game Pokémon Go, koodo should offer a more affordable data. A possibility is maybe allowing certain amounts of data (such as 1 or 2 gigs) to be add ons rather than only available through expensive plans.
@ Chay on our shock-free-data plans you can already add 1gb to your account once you reach the amount of data included in your plan. That way no plan switch is required. The add-on will appear once your reach the limit and you can simply text back 'yes' if you want to add more.