I think they would if they felt the new to do it. Neither virgin or fido cares either. That is because wind sucks wind, pardon the pun, and most people leave them after experiencing their service. Even the CRTC's own review determined to be to most complained about carrier. Once they shed that image and actually provide better service things would change. Trouble is that costs a lot of money. Wind is low on cash the holding company Vimpelcom wrote it off last year to zero value on their books. That's the worst position a company can be before going bankrupt.