I have one of the older plans. It's BYOD so I get the 10% discount so before it used to be the same price as the new plans so I didn't bother switching. Now, however, the plans are cheaper. I have $50/mo for unlimited everything and 1GB data + 10% off comes to $45/mo. I see now on the main Koodo website that they have a $40/mo for unlimited everything and 1GB data. I went to Self Serve and tried to switch to it but it only showed old plans. Then I realized there was a link I could click to see the "new plans" but they still weren't as good (showing $55/mo for the same plan!). What gives?