Many older adults are afraid of the idea of owning a cell phone. They are worried that they will not be able to use one. Some adults would really benefit from a simple cell phone (same as home phone). Koodo should set up mobile booths in Retirement Homes, Churches, even on the main floor of a clinic or hospital and the sales person should also be a more mature person explaining the benefits of owning a cell phone. Maybe a booth at the National Women's Show in Toronto or other shows geared to the older generation.