Bring back the old Koodo

  • 44
  • Idea
  • Updated 4 years ago
  • Not Planned
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With this new Tab system came a lot of other unexpected changes. Such as: higher device prices (device prices went up by as much as $225 overnight), higher plans, unhappy customers.

I understand the reasoning behind the changes, but as far as I am concerned, it is an excuse. The tab now needs to be cleared in 2 years instead of 3, so you put the plan prices up to compensate for that. The problem is, since you put the device prices up, the plan prices need to go even higher. I don't know if Koodo thought they could trick us into thinking this was normal, or if they just thought we were stupid. We are not.

Here is what I would like to see:
1) Koodo contributes the 15% they have committed to
2) Tab (whether it be small, medium, or large) is divided over the 2 years. Call it the customer contribution
3) The 15% Koodo contribution is subtracted from the monthly customer contribution
4) The remainder of the customer contribution is added onto the monthly bill.
5) Customers with no tab can choose to build their tab by 15% per month or save 15% on their bill. (maybe even with an adjustable ratio)

This is a fair system that works the same for everyone. Everything else could continue to work the same as it did before. Plan and device prices can return to normal and everyone will love Koodo again.

BRING BACK THE OLD KOODO!!

Suggestions?
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Jordan

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  • Thinking

Posted 5 years ago

  • 44
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Chad Burr, Mobile Master

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I don't think you'll see koodo dishing out the 15% on byod but I like the rest of what you proposed and have +1'd
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Jordan

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Yeah, that part is wishful thinking. Thanks.
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Aaron Heinrichs

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I got on as a promo talk + text bundle at the end of June. I used my old Samsung Intensity 1 to activate it. Its a meager plan and phone, but i can see what all y'all peeps are talkin' about. Koodo has a very somewhat loyal fanbase/customers. If they mess that up Koodo could be finding themselves starting from scratch.

I don't understand why, maybe just greed is why they changed it. All for the money, right? Koodo is still making money, its just that Koodo wants MORE money could be the reason behind the change in tab's and the plan's. I still like you don't HAVE to get a contract and as long as Koodo keeps doing that and its not out of my budget, i'll be loyal to them. Peace!
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Ivan, Mobile Master

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I honestly don't see Koodo keeping these new plans/prices, unless they really don't want customers.
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Sam

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I was about to hook up a family member onto my account; so much for that...
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Andy Yue

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agree!!!
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tmarti9

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The new plans and charges are because we as consumers told the CRTC we want to be able to be able to walk away from a contract after 2 years. No one to blame but ourselves ( or at least those loudmouths amongst us)
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mattjs

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I thought Koodo didn't do contracts? lol
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Ry

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@tmarti9 Yes and no. Instead of punishing BYOD and outright purchasers, they could have kept the plan rates the same, and charge more for subsidy. The point was, koodo was a subsidy light carrier, therefore could offer lower rate plan rates than its parent Telus. They should have stuck to this model, forcing the people who want big subsides to stick with the big 3 parents.
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Sophia, Mobile Master

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I don't know what Koodo was thinking... everybody was so happy with this new Tab arrangement but it turned out to be only the silver lining of a big black cloud. All the initial enthusiasm I saw has died instantly in all the forums I looked at. Of course inflation and all that cause prices to go up at times, but over 200% at once???

I too hope they reconsider... I want the Koodo back I used to be so proud of!
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Jordan

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I'll put it this way. They broke up with me. If they don't come back soon, I will have moved on to someone else.
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mattjs

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I think the damage has been done with these new incentives. Regardless of what Koodo does or doesn't do in the future to address these changes, or offer better value, I really think a lot of peoples perception of Koodo has been effected. I'm on a 6GB grandfathered plan and as soon as someone else offers something somewhat comparable (even at a higher pricepoint), I'll be gone.
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Some random Mobile Master, Mobile Master

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^^ This. Koodo, I hope, is fully aware of what's coming their way as more and more users consider jumping ship.
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Ry

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I find this new system overly complicated for little value. Why couldn't they just do the T-Mobile USA route?
Here is the 3 plans we offer, same price for everyone. If you want a fancy phone, pay up to 20 bucks a month until the device balance is done.
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Jordan

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That would be too easy.
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Dennis, Mobile Master

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T-mobile's version brings so much clarity and simplicity. It would have been a great system to implement
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tmarti9

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T mobile is a much bigger company than any Canadian telecom company and can afford to take a smaller margin of profit
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Ry

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Your statement is not very accurate. T-Mobile charges approximately the same price per device, so other than potential bulk discounts with a uncommon AWS frequency, I can't see how they have any advantage over Telus /koodo
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Dennis, Mobile Master

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Big companies can always afford to take a smaller profit margin. But they won't. They didnt become a big company by making less money
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Sam

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I remember the good old days with the $15/month plan, then came the $20 plan - that one was perfect... now things are getting out of hand
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Moonmack

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At least with that price increase they added services so that $20 was less than the $15 plan plus voicemail, etc. These new plans with the tab just look awfull.
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Frank

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I totally agree. I've said this on another topic, but if they don't change I'll definitely be shopping around as there's no advantage anymore with "non-contract" Koodo now and a 2 year contract with the other carriers. I'll be looking at Fido, Virgin and looking very closely at Verizon if/when they come to Canada. I'm avoiding Telus on principle as they own Koodo. I'll be taking my money elsewhere.
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Curtules

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LINK PLZ
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Curtules

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Oh, you're talking about Virgin.

I thought that you meant someone leaked that Koodo was going back on the new Tab, which surprised me as I had heard nothing about that.
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JC C

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People who want to pay the same upfront cost to subsidize their phone for 2 years instead for 3 should pay more, that makes sense. But why should people who bring their own phone get charged the same extra monthly fee as well? makes no sense
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Ry

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To encourage you to buy a phone with Koodo! With the inflated rates on both sides, they need to line their pockets!

(I agree with you, hence they should have done what t-mobile USA did..)
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ADEL A

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Agreed!
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42at42

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No response from Koodo. Not good. I am glad I have the plan that fits me.If I were looking for something new, I would bypass Koodo's new plans.
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Jordan

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It would be nice to hear from a Koodo rep on this. What are they going to do? I know that I won't let up until something is done.
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mattjs

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Realistically, even if you got an answer from them, it's not like they're actually going to tell you the thought process and methodology behind why these changes were made. You'll just get the public relations 'spin' answer. I assume they're probably hard at work formulating it now.
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Ry

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Agreed, and it's going to look something like this: http://blog.telus.com/public-policy/s...
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mattjs

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Interesting how they love to compare themselves with the US, but fail to give details on how their average revenue per customer and associated cost of operations stack up. Rule 1 of good spin, only discuss the 'facts' that favour you the most lol. Oh, and those 'critics' that telus is so quick to dismiss in this release, are their customers.
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ADEL A

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if you listen closely you can hear someone getting fired!
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Ry

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Not likely. The sad reality is all the carriers are currently increasing or have increased their pricing. Check out Bell tomorrow.
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EDITthis

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This increase is outrages. This is just as BAD as gas prices.
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Marcel in O-Town

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all i can say Koodo is wow... this was completely unexpected and very very shocking to see what a clusterbuck was made from a good idea (increase tabs) and how badly it was screwed up (read: Virgin price plans for Koodo)
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JC C

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I want to use the old 10% tab system with my already accumulated credit, and then use the old $150 tab limit to purchase the galaxy s4 price at the original price of $625. This new tab system, raised device prices, and new plans make koodo the least attractive carrier right now.

BTW, virgin has canada wide calling with unlimited eve/weekend/text and flex data starting at $25, with much more devices to choose from, and at LOWER PRICES. those of you who haven't locked into one of the koodo's grandfathered plans should seriously look into that
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Curtules

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I can't say that I didn't see this coming. Since joining this community I've been gently pushing my "don't subsidize your phone" agenda in a vain attempt to prevent this.

However, customers have been pushing pretty hard to increase the amount that Koodo subsidizes the phones while also decreasing the time period for the subsidized phone to be paid off. When I first caught wind of the CRTC making talks to decrease the subsidy timeline I saw the plan prices increasing to compensate. I thought, "well Koodo doesn't have much of a subsidy system anyway, so it's mostly fine here." Then I read the people on the community asking for more of a subsidy, I thought, "oh no." Then I learned about the new Tab and thought, "swear words!" I knew people weren't going to like the new Tab.

However, I know it looks bad now but that's just because Koodo's ahead of the game with the new wireless code. Wait until the other providers start to adhere to the new code. Koodo'll look a lot better then.

But I agree with everyone else that the new tab system is particularly punishing to No Tab customers. Which stings on a personal level because that was my idea to begin with. (Or so I like to tell everyone because I suggested it to Koodo a month before it was implemented.)
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Jordan

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I agree with most of what you say. The only problem I have with it is, Koodo looking good and Koodo looking good compared to the competition are two completely different things. I don't care how Koodo looks compared to its competitors. They used to look good on their own. Now they don't look good no matter which way you look at them.
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Some random Mobile Master, Mobile Master

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Have a beer Jordan! Agreed completely!
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Jordan

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@TopperCNC I'll need a burger with that
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Some random Mobile Master, Mobile Master

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Everyone loves Topper's Burgers! :D
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Marcus Fenix

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Go take a look at my idea thread. It proposes a completely revamped system that eliminates the need for the tab and makes things much simpler, the way Koodo used to be.
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Steven Chapo

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I too liked the old basic tab system. If you want a fancy phone, pay more upfront for it. If you don't have a couple hundred extra bucks for a GS4 then you prob shouldnt be buying one anyway. Also, if I don't use the tab, ie: I bought my smartphone somewhere else, I shouldn't be penalized by these higher rates to subsidize a phone I already paid for.

Another idea I'd like to see happen is this. I don't use a lot of minutes, but I do use more data. If I pick a $30 plan, I'd like to be able to adjust/trade off some portions of it to increase others. I'd gladly take half the minutes if I could double the data.
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Dennis, Mobile Master

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After speaking with a Koodo Kiosk rep here, they told me that the busiest Koodo (most activations) in the city has had their sales plummet since the new Tab and price change were implemented
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Curtules

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"I'm forgoing cell service altogether."

And that, my burger-loving comrade, is the only way to get your voice heard.
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Some random Mobile Master, Mobile Master

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Come on Curtules.... those burgers are delicious man :P BBQ time! :D
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Curtules

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Hey, I'm down with a burger, as long as it's once a month and vegetarian.
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Some random Mobile Master, Mobile Master

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In this case, I'm pretty certain you wouldn't like my patties, lol!
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Jordan

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I am glad to hear this. And I'll take a burger too. Definitely not a veggie one though.
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Curtules

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I wonder how Koodo intends to:
a) keep these huge subsidy packages
b) have reasonably priced plans
c) adhere to the 24 month time limit on the subsidy
and d) maintain their (gross) profit margins

I don't see them being able to have all four, but they will definitely never cut option "d", unfortunately.
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Some random Mobile Master, Mobile Master

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Large subsidies were the Big3's business. The flanker brands catered to our crowd (BYOD + cheap folks). Now we have 2 Teluses instead of Telus+Koodo. I say send the people who need large subsidies over to Telus.

I'd keep B, C and D.
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Curtules

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Yeah, me too. I hope they overturn this decision and that the people who wanted the big subsidies have learned the hidden cost of these things.
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Sophia, Mobile Master

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They will not be able to accomplish option d) if they don't provide for option e) draw in the same amount of customers as they did before...
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Curtules

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Wait I know! They can lay-off a whole bunch of people to cover the difference, problem solved.

WAIT NO DON'T DO THAT!
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Erwin

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I dont like the $5 tab charge for Tab Medium and $10 tab charge for Tab Large. They make the plans so expensive for the same value as before.

Please re-think the tab system again. Virgin is now coming out with very competitve 2 year contracts where their customer can redeem, 200, 300, and 700 (60-100$ plans), they also said that they dont have tab charges.

Koodo plans are expensive, the tab charges makes it more expensive and not to mention the prices on the phones went up.
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Dennis, Mobile Master

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It would be so much simpler if any plan over $60 qualifies for the Tab L. Having separate plans for Tab L that is more expensive and offers less than the Canada Wide Data Plans was a poor idea
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Mark Kokolsky

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If you think that other carriers aren't finding a way to charge their own version of a tab charge your sadly mistaken. Most carriers will probably just hide it inside a rate plan and youll be stuck paying it as long as your with them.

At least the tab charge comes off after the Tab is paid. I think its actually pretty similar to how T-Mobile does it in the states, but instead of 20 a month for any smartphone, its 5 or 10, and then Koodo contributes 15% of your bill.
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Andy Yue

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this is insane!
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Daniel AJ

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I expect new promotions in fall. "Back to school", etc.
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Curtules

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I'm noticing a lot of hate for the new plans, and not a lot of response from some of the regulars here. I think that I might follow their example and unfollow these threads and take a hiatus from the community until this dies down. (Plus I'm going on vacation and do not want an inbox full of more hate when I get back.)

However, I feel I should leave you with a very apt quote from V for Vendetta, altered only slightly for my purposes:

"How did this happen? Who's to blame? Well certainly there are those more responsible than others, and they [should] be held accountable, but again truth be told, if you're looking for the guilty, you need only look into a mirror."

Again, I feel bad for anyone who bought their phone out-of-pocket and are now being gouged in order for Koodo to make up the subsidy costs for customers who want a "free" phone. But for everyone else, you asked for this. Did you honestly expect Koodo or any other cellular service provider to cut their profits from Megabucks to reasonable? Would any of YOU have made that call?

All that happened with the new wireless code is that it's soon to be illegal for cell providers to covertly gouge customers to cover subsidy costs, so instead they're going to overtly gouge you. It's really not that big of a change, they just dropped the "c".
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Robert, Mobile Master

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I guess Big Brother is watching in order to have the best answer when time has come.
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Dustin Bartlett

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You've explained exactly what they should have done in response to the 2 year requirement if they wanted to offer a tab of greater than $150.

Whats missing is that Koodo is Telus, Fido is Rogers. Virgin is Bell. There are very few that aren't the big three and they are only available in very limited markets. The big three collude. If they did what you suggest customers wouldn't complain. Unnecessary plan price increases we all have to pay, we complain. Now they point to the CRTC move hoping we will go to our politicians and get the CRTC move repealed.

How long they'll keep prices up trying to get it canned, not sure. Just glad I made the switch before this game started and will be sticking with my current plan for sometime now I guess.

God I hope Verizon enters the market and doesn't play ball significantly undercutting them all providing some real competition which should result in plans closer to where they should be. Ya I'm dreaming, but you have to dream big right :P
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Dennis, Mobile Master

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What worries me is that once Verizon obtains the marketshare it desires, then it has no incentive to offer fair value plans.

Also Verizon might have a different strategy to obtain new customers that might not be low price offerings, as that clearly did not work for Wind, Mobilicity, or Public
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Dustin Bartlett

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But Verizon has way deeper pockets than Wind etc or the big three. And as long as the big 3 compete we should end up with a relatively even split where they have to keep competing or they will lose out to the other and lose the market share they each end up with.
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Frank

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That's the beauty of competition, if Verizon doesn't offer good value plans, people will move away from them. As Dustin pointed out the other carriers will adjust to what's offered and even out the market share.

I'm not asking for dirt cheap prices, even though that would be nice, but just good value plans like Koodo offered not too long ago.
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Mark Kokolsky

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Sure Verizon has deeper pockets than Wind and Mobilicity, but if you think they are going to come up to Canada to lose money like Wind and Mobilicity your mistaken. Both the little guys here were burning through money at an insane rate, and I doubt Verizon is going to want to come to Canada without worrying about profits. They have shareholders that expect to make money just like the big 3 here do.
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Dustin Bartlett

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And if they thought they'd lose much they wouldn't be shopping around with offers.

http://business.financialpost.com/201...
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Hoa Tuy

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nothing to say.. new tab new plan are suck . bring old koodo back
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Dennis, Mobile Master

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You said it!
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Odile

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Yes !
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Jordan

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I was shopping at Walmart a couple days ago, in the electronics department, when I heard a sales associate explaining the new Tab system to an inquiring customer. The sales associate did a good job to explain the new tab system accurately but the customer was completely confused. I have to admit, hearing it explained out loud made it sound completely ridiculous and confusing.

Something needs to be done about it.
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Melissa Shaw

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Having bought my phone outright, having 10% off my bill as opposed to putting it toward a tab made sense to me. Most of koodo's rules and whatnot made sense.

Now, 15% goes toward a tab, while still only 10% is taken off my bill. This seems unfair to me. Koodo was not previously a company that I expected unfair things from.

What really sold koodo to me was the straightforwardness and easy to understand plans and rules. Now I had to really look into the new tab to understand what was changed, and the 10%/15% difference seems inequitable.

I used to sing koodo's praises to anyone who would listen, now that has abruptly changed.

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