Better Data

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  • Updated 3 years ago
What I'm about to propose hasn't really been done by anyone. I think that Koodo can earn a lot of goodwill and grow its brand by implementing something like this.

I've seen it stated before that most people with a data plan don't go over their limit. Increased usage of mobile data does add load to the network and naturally there are overage charges. What about giving us credits? What if I use only about 1 GB per month and my limit is 2 GB?

Here are a few ways this can be implemented:

1. Simply roll-over (bank) any unused data into the next billing period. If I had 1 GB of unused data then my next month would allow for 3 GB total. In this case your data allowance would build over time.

2. Giving us the option to "convert" unused data after a certain period of time into service credits or in-store purchases would also be a bonus (at let's say $2/GB, and allow for one conversion every 3 months).

3. Share all data on the account. If my wife never uses her data, it makes no sense for us to put her on the $60 plan, even if she likes the other features. If her data could become my extra data, we would have an incentive to get get her the more expensive plan.

4. Average data use for two months at a time (like Teksavvy Solutions does with their traditional Internet service). If my cap is 2 GB/mo., then my 2 month cap is 4 GB. Using 3 GB in the first month and 1 GB in the second would not result in an additional charge.

These would be more positive ways to enforce a network fair usage policy than simply charging for extra use. If there is a punishment for one extreme, maybe there should be a reward for the other.

I'm happy with my current plan, but I think that this would help Koodo stand out against competition. Look at Wind Mobile. They offer killer deals (at the cost of ARPU) to get people to switch. What I propose should only minimally impact Koodo's ARPU (option 3 would actually increase it). I've had Wind and its network was satisfactory to me. I switched to Koodo because of a "perfect storm" of promotions (gift cards, PC Points, seasonal promo plans).

Implementing any of these strategies would make Koodo competitive outside of the holiday season. I wouldn't have joined the Koodo community at any other time.
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Ivan, Mobile Master

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Posted 5 years ago

  • 71
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Paul Deschamps, Mobile Master

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The whole load on the system is a complete load, check out this video
https://www.youtube.com/watch?v=uyuIi...
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Ivan, Mobile Master

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It can't be a complete load. Bandwidth is finite.
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Paul Deschamps, Mobile Master

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Exactly & they should go back to unlimited data for 1 given price. They can do it but they want to squeeze every penny they can when they were already making a huge amount when the Internet first came out & was the pay 1 price. Them charging data this way isn't going to really change the habits of users so it isn't going to load the system that much more than it already is.
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Some random Mobile Master, Mobile Master

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Nothing will change that until people become less dependant on data (unlikely to occur). When people talked less and less, what happened to minutes? We got unlimited, and Canada-wide! You would have never believed that just 5 years ago! But since people use less airtime and more data, they give more of what people want less, and less of what people want more, in order to generate extra revenue.

The day data consumption goes below a certain threshold, they'll bring back unlimited data, just like they now give us unlimited airtime.
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Paul Deschamps, Mobile Master

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well put but we will never see data usage decrease, we are dependent upon it. We will however see unlimited data in Canada as soon as Wind expands to a respectable point. That is if the new owners of Wind keep offering unlimited data & don't change the structure of the provided service.
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Some random Mobile Master, Mobile Master

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I see data usage increasing myself (per user who *want* data), but let's not forget a very large portion of subscribers are scared beyond belief about being charged for data. Just look at all the "data charges" related posts on this forum. It's all about people wanting to make 100% sure they won't spend a penny on data, and I respect that. But as you add to the pool of subscribers, many of them don't want data and won't include it in their plans. What this does is take down the % of data per line per month. That is where my implied decrease comes from. I know both you and I, Kid Android, will continue to be happy to use our data, but not every subscriber does. When that % gets below a certain set threshold, carriers will then see data is not the hot ticket anymore, and will then try to offer a bit more, for a bit less (until we get to unlimited), to try and reignite consumer demand.

It's a stretch, but I'm only speculating :)

And as for Wind, thanx to Quebecor and its high spectrum bids, we residents of Quebec are treated to shitty mobile plans from Videotron. They're seriously not competitive at all. Province-wide minutes? Who are you kidding, implying people in Quebec don't call the ROC? A load of bull... I certainly do! Anyways, Wind needs to be present in every province. Not because I'm a fan, simply because it puts just a little more pressure on EL Tabadors's figure-4 leglock :)
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Don

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www.openmedia.ca for the truth about the internet.
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Ahmad

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Number 2 is actually ridiculous the most ridiculous thing I have EVER heard. Does your car insurance give you money back because you didn't claim an accident during the month? No. Do you car payments go down if you stop using your car? It is NOT reasonable at all to ask for money/credit/bonuses, etc just because you don't use your whole plan. The fact is, that plan SAVES you money instead of having everything separate. Not gonna use all your data? Get a base plan + data add-on but it will cost you more than a voice+data plan. You just can't have it both ways. Save money on a voice+data plan plus save even more when you don't use your plan? No...

3. Don't want to pay $60 because you don't think you will use data? Then get the $50 plan... Same thing but with no data... Problem solved

4. This just wouldn't even make sense at ALL. If you use 3GB one month, you will pay X amount for the overage. Koodo is going to bill you before the second month is over. Okay and lets say the 2nd month you use 1GB... Koodo would have to then credit you the overage? This would create HUGE confusion amoung customers (this is a FOR SURE. Look at proration alone. simple concept.) and Koodo's system might not even be able to do that.

These really seem like unrealistic ideas, IMHO.
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Don

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Yeah, but if you go to the restaurant and only eat half your meal, guess what, you get a "DOGGY BAG" and bring it back home to eat next time you are hungry saving on the cost of your next meal. I cannot believe the comparisons I am reading on this post... They are nowhere near what bandwith and bandwith SPEEDS are...
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RedMageX

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either way we are talking about monthly usage, which as a common sense standard dictates you have x MBs or Gigs per month to use. if you don't use it all up you don't pay extra.because you are within your agreed upon limit. If you go over you have overage fees. industry standards here folks, it's a nice idea, but will never happen. Trust me, i work in the telecommunications industry and as much as i don't agree with certain practices within the industry, i understand them.
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JerryCan

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Actually the answer to your questions is YES. If you have less accidents, your insurance DOES go down over time (vs a new driver with no record). If your commute is 100 kms one way and mine is 10 kms 1 way, my insurance is cheaper. If you don't drive to work AT ALL (pleasure use only) then you do experience a discount on your insurance.

In effect, yes you do get money back if you don't drive your car at all as well. If we each pay 500/month in car payment and you put on 5,000 k/month and I let mine sit, at the end of the 5 year payment plan my car will be worth way more than yours.

What he is suggesting is similar to the pay-as-you-go rollover minutes, and its not unheard of in mobile.

Perhaps you should re-think your "argument" next time and use examples you understand.
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JoJo

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Comparing car insurance to sell phone monthly service does not make sense... one is mandatory calculated annually base on age and driving history... and still insurance companies regularly look for incentive to keep their customers and get more... the other is optional and anything that is optional should definitively have incentive to keep the customers in and attract more, it's simple common sense.... I never had a cell phone until 3 years ago and believe me, I would have no problem cancelling everything and going back to living without one... which I am seriously considering, I find the cost for adequate service to be way too high in Canada compare to what it is in the USA and many other places...
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JerryCan

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Especially when it's not actually a good counter point.
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Jonathan I, Mobile Master

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Ahmad bring up some good points. I would LOVE if I could get credits off my car insurance for not getting into accidents.

I lived in the U.S. for 8 years and at one point Cingular (who eventually merged with AT&T) offered something called rollover minutes. Basically, any unused airtime could be rolled over to the next month, which is similar to your suggestion. Awesome concept for consumers but a crappy business strategy.

People started signing up for inexpensive plans that had only a small handful of minutes because they could pool them every month. Eventually nobody ever needed anything higher than the minimum rate plan at the time. Cingular lost a ton of money and eventually axed the idea because of it. Same thing would likely happen here.

Look, there are costs to running cellular networks, and with the "rollover" strategy, Koodo would lose some serious cash. They're already a discount carrier; their infrastructure can't handle something like that.

However, I definitely agree with adding data sharing for all lines on an account. I would love to offer my clients that! I would also like to see airtime sharing (excluding all unlimited calling plans).
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Some random Mobile Master, Mobile Master

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I'm with you on this one. It would be great, even if impossible even in our wildest cell dreams. Oh wow... cell dreams.... yeah, I need sleep...
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rikkster, Mobile Master

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Jonathan:

Rollover minutes are still in effect with AT&T

http://www.att.com/esupport/article.j...
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JerryCan

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Shared data and airtime accounts exist in business and personal accounts with Rogers and bell in Canada. My cousins have a shared data/voice plan with robbers. She uses all the voice, he uses 90% of the data. It's literally the reason they are not with Koodo.
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rikkster, Mobile Master

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Then you might want to take a look at this.

http://mobility.telus.com/en/ON/plans...
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JerryCan

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I don't care about sharing voice... I would like to pay 10 bucks and share my promotion 6 gig with my ipad. Always on Internet on the ipad would be nice instead of hotspotting.
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JoJo

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Very smart suggestion... doing this would certainly increase Koodo's customer base and increase loyalty of those already with them...
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RedMageX

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I'm sorry, I love the ideas, but in reality, I highly doubt this will ever happen.

You sign up for a plan with X amount of data usage. If you don't go over whatever X is, (i.e. 2GB) then you are within your given limits and are not charged extra for data usage.

This same model is used in Internet Service Providers. You will never see an ISP rebate you on internet usage not used.

Data sharing I have seen implimented in some other companies, so I'm not going to knock that one.
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JerryCan

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I agree that they won't rebate. The only true rebate is to have not been charged in the first place, or a very low priced pay as you go data scheme where every bit costs the same as the next.

The data sharing/family plans would be nice ASAP.
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Camille Mcbride

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i agree!
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JerryCan

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Thinking of this another way... You don't buy blocks of hydro from your utility... You pay a low flat rate plus usage. One day data may go this way too. We are getting closer with flex plans and such and will maybe one day see xx cents per kb
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David

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I know this is a year old posting, but what the OP suggests is actually quite common place in the UK and Europe. The rollovers are restricted of course so whether it is minutes or data it only rolls over for 30 days, after which a new rollover begins - I don't know what it costs the provider but it is an excellent incentive for customers whose use might fluctuate - kinda like having an agreed overdraft limit with the bank, it's there if you need it and there if you don't.
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Ivan, Mobile Master

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Hehe, I wasn't suggesting anything overly revolutionary. I did get the inspiration for this during my many European trips (I'm originally from there).

My friend recently returned from studying in Europe. When he left Canada, it was before smartphones exploded in popularity. After paying Fido for a few months, he wasn't happy with paying 3x more for half the plan he had in Europe. So he's with a new entrant now.
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Chris P

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Some points:

1. You do get credits for not crashing with car insurance, it's called a 'no claims discount' and if you doubt it exists I invite you to have a crash and see what your next renewal looks like!

2. Yes as WHIZ points out, all of these suggestions and a combination of them are operating just fine in Europe right now. In the UK I had a roll over data and minutes plan and it was very good: also had unlimited data and texts. Cost of the same package here in Canada is about 4 times more, with slower rates and worse customer service. Why? What's the excuse?

3. Koodo could implement cross phone data and minutes sharing tomorrow - and if they did I'd be quite, quite happy. There is no real 'family' package on Koodo and that's a big oversight I feel.

In short, with Koodo I feel like I'm being ripped off a little less than with Rogers or Bell, but still getting ripped.
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Robert, Mobile Master

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You'll get ripped everywhere in Canada/US but I agree with your last statement, and I'd like to see Koodo comment on this popular idea. There hasn't been an official response neither!
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BobTheElectrician

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Check out

Data stash make it happen

http://community.koodomobile.com/kood...
bring back the old data saver! 5$ for 25mb if you use it, and 0$ if you don't use it is amazing, I didn't even realise I had it on my old plan, I hope it doesn't dissapear
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Ivan, Mobile Master

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It won't disappear as long as you keep that plan.
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B-Worrall

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#1 has been implemented in the states recently on T-Mobile I believe.
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rikkster, Mobile Master

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AT&T has had this for awhile too.

http://www.att.com/esupport/article.j...
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B-Worrall

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I would enjoy such a feature. Especially since I work about 30% out of town where I'm not using data.
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Ivan, Mobile Master

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Hehe, I posted this over a year ago. Maybe T-Mo/ATT are creeping our community for ideas. Well, not ATT, they'll just follow T-Mo. ;)

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