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As well, the ads that around on the app really make it unappealing to use and don't instill confidence in the confidentiality of the app. I think Koodo has done an awesome job with their marketing and identity creation of being a forward looking and thinking brand, but to me the app looks haphazard and just thrown together like a free wallpaper app or something. The Koodo site is excellent, efficient, and distinct and I think the app could look that way too.