Always On data is an add-on that can be added to existing data plans for a small additional fee. With Always On data, you receive a certain amount of gigabytes at full 4G speeds. After that, you experience a reduced data speed of 384kbps for the remainder of your billing cycle. I got the inspiration for this idea from various European MVNOs. I think this would be well received in Canada and would differentiate Koodo from the other Canadian providers.